Healthy trends support “Plant Base”, a new market that is hot…the future is bright

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Healthy trends support “Plant Base”, a new market that is hot…the future is bright

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Even the food market "plant based" (plant based) or food innovations that provide plant protein It has only happened in Thailand ดาวน์โหลด slotxo for 1-2 years, but it seems that this new market is gaining more and more popularity among health lovers and is considered a market with great potential for growth. The supporting factors come from the presence of large entrepreneurs, startups, as well as food manufacturers. jump into the market more

“Plant Base” has good growth prospects
“Apirak Kosayothin”, Chairman of Executive Committee, V Foods (Thailand) Co., Ltd., a corn product manufacturer. Wicorn brand corn milk Healthy food and beverage brand V Farm revealed "Prachachat Business" that the plant-based product market in Thailand still has a lot of potential for growth. from a total market value of approximately 20 billion baht from the entry of both large and small entrepreneurs Especially during the COVID-19 pandemic. as a catalyst for the market to grow

Most of them are competitive in terms of innovative products that are not very expensive. To meet the needs of consumers, which mainly consist of a group who eats a regular vegetarian diet, a vegan group who prefers to eat a vegetarian diet but is more strict. and the vegetarian group Only during the festival On the other hand, there are restaurants that cater to vegetarians. and more vegans both in Bangkok and major cities in the provinces.

After last year, the company developed the brand More Meat, a ready-to-eat food made from plant proteins into the market. The first product is Laab Tod from plants in ready-to-eat format, available through modern trade and online channels. Including exporting to England and in the third quarter of this year, the company has prepared 4-5 new launch products to enter the market, with a variety of menus to choose from. Emphasis on raising the selling point of raw materials that are developed into plant proteins. Different from other brands in the market that use raw materials from soybeans. Initially, the sales target is set at 20 million baht per year.

Hamburger giants join the band
Thanawat Damnoenthong, general manager of Burger (Thailand) Co., Ltd., the executive of Burger King restaurants in Thailand, revealed "Prachachat Business" that the epidemic of the Covid-19 virus The emergence is a factor that causes consumers in Thailand to turn to health care more. and choose to look for food menus that are beneficial to health This makes 100% plant-based plant-based foods high in protein and lower in calories than conventional meat diets. It has a taste that is similar to meat. It comes as an alternative for those who want to reduce their meat consumption and want to take care of their health in the long run.

As for Burger King itself, it has recently launched a 100% plant-based “Plant Base Whopper” and could be said to be the first in the QSR (quick-service restaurant) business in India. Thailand, starting on sale from March 1 Focus on targeting people who want to reduce the amount of meat consumption. from health factors Including other external factors such as refraining from eating meat on special occasions, etc., along with the promotion. Plant Base Whopper paired with Whopper for only 299 baht.

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